Paid Project Presentation _Unleavables

As part of Kraftshala’s Marketing Launchpad program, I strategized, planned, and executed an integrated paid ads campaign for Unleavables, an e-commerce brand specializing in Doghoodies. The project focused on driving website traffic and improving conversions through well-targeted Facebook and Google Ads.

Facebook Ads Campaign:
I developed a one-week traffic campaign for Unleavables with a modest budget of ₹800, aimed at maximizing the "Buy Now" Call-to-Action (CTA). The campaign achieved a CPM of ₹21.33, delivering 37,500 impressions and a 1.87% Click-Through Rate (CTR). Most notably, the campaign recorded a 50% Click-to-Landing Page View (LPV) rate, reflecting the high relevancy and appeal of the ads to the target audience.

Google Ads Campaign (SEM):
I also executed a Google Search campaign with a ₹800 budget, focusing on driving traffic to the website. This campaign generated 17,250 impressions, 491 clicks, and an impressive 2.85% CTR. With optimized bidding strategies and compelling ad copy, the campaign achieved 20 conversions (page visits), with an 83.33% conversion rate at a Cost Per Conversion of just ₹29.04.

Key Achievements:
Enhanced "Buy Now" CTA for high-impact conversions.
Precise targeting and audience segmentation for optimal ad performance.
Efficient budget utilization with strong results in both traffic and conversions.
Significantly improved engagement and return on ad spend (ROAS).
Through the successful implementation of both campaigns, I demonstrated a clear ability to drive traffic efficiently, optimize ads for high performance, and ultimately support the brand's overall goals.

This description highlights the key strategies, metrics, and achievements that you delivered through the Unleavables paid ads campaign, showcasing your expertise in digital advertising.